Facebook Advertising: The Best Strategy To Drive New Clients Into Your Funnel Every Single Month
Written by John Buckley
Can we get real about this?
Alright.
It might not win me any friends, but it has to be said…
No matter your personal feelings towards Facebook, if you own a business in 2019 - the party is on Facebook.
How big of a party?
Well, the number of social media users worldwide in 2019 is 3.484 billion, up 9% year-on-year.
Do ya think there might be some cash in there?
There is. I know it.
Right now, we are seeing more 2 comma club ( ≧ 1,000,000) funnels created, making businesses a ton of money. And, they are driving most of their traffic from Facebook.
However, there’s a catch. Most coaches, consultants & course creators see the user numbers and dive headfirst into Facebook advertising.
They run a few ads. See scant results. And, then, abandon the enterprise out of complete frustration.
After all, who wants to spend money on Facebook advertising only to help Zuckerberg buy another private island? Not me.
However, all is not lost. Facebook advertising done right can drive a ton of new prospects into your business. I’m going to share with you one of the biggest keys to make your social media marketing 10x more effect.
It begins with your mental framework.
One of the biggest changes I make immediately when working with a new client is to adjust the mental framework for how to view marketing campaigns and Facebook advertising.
In virtually 100% of the new clients I on-board, their current marketing strategy is very “I” centered. In other words, the consultant talks about their experience, or their reviews, or how good they are at helping clients.
That’s all good and well. The future client should know those things about you...eventually.
However, you should first address your target markets core motivations.
The truth is most people DON’T want to hire a coach or a consultant. And they most certainly aren't eager to buy another online course. Go figure. But, don’t take it personally...most people don’t want to hire a direct response copywriter and high-level marketing strategist either.
What people are really interested in are solutions.
This means your campaign must be framed within the broader context of selling a solution.
Your future clients are in an undesirable “current state” and they desperately want to move to their “desired state.”
Your services? Well, they are the vehicle that can take your future clients from their current state to their most sought-after and cherished desired state.
John Buckley
I help Coaches, Consultants & Course Creators acquire high-ticket clients- Every. Single. Month.
Are you a coach or consultant struggling to hit the big payday you know the internet is capable of giving you?
Are you a coach or consultant struggling to hit the big payday you know the internet is capable of giving you?
My name is John Buckley and I help coaches & consultants sell a high-ticket program using a step-by-step system that can launch in 6-weeks.
If you're interested in getting more clients with predictability and giving yourself a pay raise with a high-ticket program...then click the button below to get a FREE Big Ideas Session.